Information Collected and Processed by Elkay:
Visiting Our Websites
When users visit our websites and click on various links (i.e., request pages from our server), our web server automatically collects some information about the users, including their IP addresses, rough geographic location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of users’ service use. The collection of this information is necessary for us to help diagnose problems with our server and to administer and improve our websites to provide the best user experience for website visitors. From this information we compile broad demographic information about our users to aid in our legitimate business interest of improving advertising or the usefulness of our websites for our users. This demographic information does not contain anything that can identify users personally. However, we may combine demographic information supplied by a subscriber at registration with site usage data, to provide profiles, in aggregate form, about our users and their preferences in the content of the site and advertising. We may share this composite information with our advertisers to help them better understand our services, but we do not give advertisers or other third-parties information about individual users or their usage of the websites.
Users may object to the processing of their data for the abovementioned purposes for any reason or no reason; however, due to technical reasons, it is not possible to entirely stop processing for users that visit our websites, even if they have objected to us doing so. Users should not visit our website if they do not wish to have any of their information processed.
Users may inquire about Elkay products and services visiting our websites and entering in their name and contact information. This information is be collected and processed, at our users’ request, for the purpose of addressing their questions or comments related to Elkay products and services.
After Elkay completes the processing of a request, the correspondence is to be kept only for the period of time required under statute or legal retention periods and the contact information is then deleted.
Setting up an Account
When setting up an account on Elkay website users will be asked to provide personal data, such as their name and email address. This information will be stored and processed by Elkay to fulfill or in furtherance of a contract or prospective contract between a user or the user’s organization and Elkay. Users may deactivate their customer accounts or notify us of their objection to us holding and/or processing the information they provide with respect to their account at any time by contacting Elkay Customer Service at 800-223-5529 or Consumer@elkay.com. In either case, we will delete their information and deactivate their account.
Signing up for Newsletters or Entering Elkay-Sponsored Contests
Elkay may also store and process e-mail addresses provided by our users to send out e-mail newsletters and promotional e-mail to our users about services and products offered by our websites if users opt in to receive such communications. By opting in, users are consenting to Elkay sending the requested newsletters, emails or other communication. If users want to subsequently opt out of receiving these communications, they can click on the “Unsubscribe” link in any newsletter or promotional e-mail and we will delete their contact information.
Furthermore, Elkay may occasionally sponsor a contest or conduct a poll on one or more of our websites where, in order to participate, users must enter personal information, including name, phone number and address. Elkay will collect and process this information in furtherance of our users’ desire to participate in such contests and polls. After the completion of the contests or polls, we will keep user information only in accordance with law or our legal retention periods, unless directed otherwise by our users (for example, if a user, through the entry of a contest, also opts-in to receive Elkay advertisements or newsletters).
Occasionally, Elkay may conduct a contest or poll through one of our third-party marketing agencies. In such cases, the collection and processing of participants’ personal information will be done by such third-parties and subject to their own privacy policies. Our users will be notified if Elkay uses a third-party agency to conduct any of its contests or polls.
Elkay occasionally contracts with third parties to provide services to our users. In performing their duties under these contracts, these third parties may have access to personal information supplied by our users; however, they are required to maintain the confidentiality of this information and are prohibited from using the information for purposes outside the scope of the contract between Elkay and such third party. Some of our third party processors include payment processors, analytic providers and software developers. Elkay will not reveal any personal information that users provide to us to any third party unless necessary to fulfill a contract, a user provides his/her consent or the disclosure is permitted under applicable law. Third parties will not contact our users through the use of our e-mail newsletter lists except through advertisements within the newsletters themselves, or unless users ask to be placed on a list to receive e-mail from our advertisers on subjects of interest.
In addition, in order to achieve our legitimate interest of providing our users with a better customer experience, our sites use Google Analytics, a web analytics service provided by Google, Inc. (Google).
Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.Google is certified under the EU-US Privacy Shield, which provides a certain level of data protection with respect to the processing of data by Google. Users may withdraw their consent to the use of Google Analytics’ analysis by either downloading and installing the Google Browser Plugin and opting out of the use of their cookies or by selecting the relevant setting in your browser software. For more information, please visit https://www.google.com/analytics/terms/de.html.
Retaining and Deleting Personal Data
We shall not retain personally identifiable information for any purpose or purposes longer than is necessary to fulfill such purpose or purposes; provided that you may request that your personally identifiable data be deleted by revoking your consent or objecting to its use based on a legitimate interest (without Elkay providing overriding legitimate grounds).
Notwithstanding the other provisions of this policy, we may retain and process users’ personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. A user may object to the continued storage and processing of their information, but if we are able to demonstrate legitimate grounds to override such user’s interest we may still store and process such information.
Children’s Online Privacy Protection:
The Elkay Sites comply with the Children’s Online Privacy Protection Act of 1998, which protects the privacy of children using the Internet. Elkay does not knowingly collect contact or personal information from children under 13. The Elkay Sites are not intended to solicit information of any kind from children under 13, and are designed to block our knowing acceptance of any such information. It is possible that by fraud or deception we may receive information pertaining to children under 13. If we are notified of this, as soon as we verify the information, we will immediately obtain parental consent or otherwise delete the information from our servers.
Under EU data protection laws, EU citizens and/or residents may have the some or all of the following rights with respect to his or her personal information:
To obtain a copy of personal information together with information about how that personal information was processed;
To rectify inaccurate personal information and/or complete incomplete personal information;
To have erased personal information;
To have restricted processing of your personal information where:
The accuracy of such information is contested;
The processing is unlawful but you object to such information being erased; and
Elkay no long requires the personal information but it is still required for the establishment, exercise or defense of a legal claim.
To challenge or object to the processing that Elkay has justified on the basis of a legitimate business interest (as opposed to consent or to perform a contract);
To prevent us from sending direct marketing; and
In addition, users have the right to lodge a complaint with your local supervisory authority for data protection.
Elkay.com is not responsible for the content or the privacy policies of web sites to which it may provide links or the web sites of its advertisers.
Elkay uses reasonable precautions to keep the personal information disclosed to us secure and to disclose such information only to responsible third parties after permission from the user.
Elkay may update this policy from time to time by publishing a new version on our website. Users should check this page occasionally to ensure you are aware of any such changes.
If you have any questions about this privacy statement, the practices of this site or your dealings with Elkay Manufacturing Company you can contact Elkay Customer Service at 800-223-5529 or Consumer@elkay.com